Seven Times Six
Seven Times Six is an online trend apparel retailer who enlisted our help to develop a name and visual identity to channel the inner nerd and subcultural enthusiasts of sci-fi or anyone else who nerds out about their entertainment in the media. The name and symbol lead to a discovery of the answer to the Ultimate Question of Life, the Universe, and Everything. Settling where we did the brand identity excites the super fanatic, yet is captivating and memorable to the casual consumer of trend apparel. A brand was developed that doesn't scare away those not ready to embrace their nerd-self, yet delivers serious appeal to the core geek.
