Scott Howell for U.S. Senate Campaign
Complete political campaign identity design and implementation. Scott Howell's campaign team approached us with the challenge to design the campaign identity for his bid to represent the state of Utah in the U.S. Senate. He was not a career politician, and the complete opposite of his competitor. So we developed a solution to communicate message that Scott came from the “we” of society – from the “we the people”, not the “we the politicians”. A system of logos was created including a full signature, short logo and several secondary variations that carried variable messages relating to voter desires such as "We define Utah". These applications could be used anywhere from T-shirts to billboards to bumper stickers. This concept struck a chord with Scott as it aligned with his purpose and desire to enter the race and became the foundation for his run for political office in Washington.
